The Six Steps
Come up with an evidence-based plan
In collaboration with relevant advocacy organizations and businesses, develop a smart solution that will meaningfully address multiple facets of the problem and excite the public.
Do a public interest poll
Compile evidence of resounding public support for the proposed solution. Poll the state to ensure that the public not only supports the solution, but cares enough about the issue to change their vote depending on whether a candidate endorsed the solution.
Build a powerful coalition
Create a one page resolution detailing the problem and your solution. The bulk of the grassroots work in the six step model is getting an overwhelming number of signatures from organizations throughout the state. Every state legislator should be impressed when they see a list of signatories from their district.
Use the media to the hilt
Strive to maximize earned media attention. At every event, at every announcement, and at every opportunity invite media. Invest in advertising.
Make your issue an election issue
Send the resolution to every candidate running for public office in Maryland and ask them to sign it. Ensure that the candidates know that their response will be made public. In a non-partisan way, publicize which candidates endorsed the resolution and which candidates did not.
Go to the legislature
If the previous steps have worked properly, then a majority of legislators will have already signed the resolution going into the legislative session. Lobby legislators to ensure passage of the legislation.
Jamie DeMarco was born and raised in Baltimore and, during his time at the Chesapeake Climate Action Network, he organized grassroots support in Baltimore to help pass legislation requiring the state to reach 25% renewable electricity by 2020. Jamie then worked at the Friends Committee on National Legislation where he lobbied for nuclear disarmament and reductions in Pentagon Spending. Now he has returned to Maryland politics to help ensure that our state reaches 50% renewable electricity by 2030.
Nikki Richards was born in Silver Spring and grew up in Baltimore city. Before the campaign, she worked as an office manager for a large pediatric healthcare provider. She was previously a full-time K-3 literacy tutor and has dedicated eight years to working with youth and teens at the Baltimore Yearly Meeting Quaker summer camps. Nikki has been informally organizing small groups for a decade, and she is ready to take on a state’s worth of grassroots work. She is committed to ensuring that Maryland becomes a state powered by the sun.